In the open- market economy, wars among companies or corporation are becoming sharper and sharper. Goods and services are available in the market, which makes customers puzzle to choose. At that time, advertising was born to do its duty in sale.It has both advantages and disadvantages.
Nobody denies the positive aspects of advertising. First, advertising is informative. Through advertisements, it tells us about useful new products. They brighten life with music and colour. They increase demand, stimulate industry and keep prices down. In addition, advertising plays an important role in generating the awareness of a company and attracting customers to buy its goods.
Nevertheless, advertising still has disadvantages. Large corporations do not compete with the quality or price of their products, they compete through their advertising. Therefore, people are literally bombarded with ads each day from such sources as T.V, radio, newspapers and billboards. Besides, the advertising industry itself is not honest enough to tell the truth about the quality of goods, Which misleads customers to use low- quality products.
On the whole, whether for or against advertising, most people would agree that some kind of watch- dog body appointed by the government or by the advertising industry itself is necessary to maintain standards of honesty an to discourage the more blatant types of misleading advertisements.
Advertisements: advantages and disadvantages of advertising
Posted Date: |Updated: 15-Apr-2011 |Category: General|Author: Vivek chowdhury|Member Level: Gold|Points: 50|
The article explains the meaning of advertisements and the other sales promotion techniques. It also gives the advantages and disadvantages of advertisements in today's world. It also states the benefits of advertisements for consumers, business firms and society.After reading the article, you shall know why advertisements are important today. The various features, characteristics,merits and demerit of advertisements are well explained.
What are advertisements?
The term, 'advertising' has been derived from the Latin word Adverto which means to drive the attention towards something.Advertising involves the preparation of written or oral messages and their dissemination through paid media without personal contacts fro the purpose of making people aware of and inclined towards the use of a particular product of that firm or company.
Features of advertising
The main characteristics of advertisements are as follows:
Objectives and functions of advertisements
The ultimate objectives of advertising is to sell something- a product, a service or an idea.