Isaac, 1 Anika Isaac 4-5-14 ENG 367 The Gods Must Be Crazy: Culture and Society Under most circumstances, globalization is considered a necessary part of social development and the expansion of human intelligence. When learning about history and other subjects, the importance of globalization is always emphasized. But, is globalization a good thing for all cultures? The film, “The Gods Must be Crazy”, displays the uncivilized habits of civilized people. It shows the major differences in what people today consider “uncivilized” and “civilized”. The film portrays modern South African experiences from a Bushman’s perspective. In the film, a Bushman, Xi, finds a Coke bottle in which he calls a “gift from the Gods” but later realizes that this Coke bottle is no gift at all but rather a curse. The Coke bottle is put to multiple uses in the Bushmen tribe which creates conflict because the Coke bottle was their first scarce resource. Conflict, whether in excess or lack there of, is the motivating factor in this film. Conflict never existed in the the Bushmen’s culture and Xi comes to the conclusion that the gods must be crazy for sending them this awful gift so he decides to take the Coke bottle and throw it off the end of the earth. There is a stark contrast between the Bushmen society and our postmodern society. The film illustrates noticeable differences between cultural actions and values in both cultures and shows a clear view of ethnocentrism and cultural relativism. The cultural contrasts between the uncivilized Bushmen and the civilized modern men is very evident based on the characters’ actions, values, and outlook on human nature and the world in general. The Bushmen’s culture is very simple and satisfying. They enjoy a very calm and slow pace of life which allows them to function as a society. One in which there are no
Essay on The Gods Must Be Crazy
1131 WordsSep 21st, 20125 Pages
The Gods Must Be Crazy
The Gods Must Be Crazy 1 is a South African comedy film which tells the story of Xi, a Bushman from the deep Kalahari Desert. He lived happily with his family and tribe because he thought the god provided them with plenty of things. The film contains various elements about cultural differences and intercultural communication concepts. In this essay, I aim to analyze the film in the light of the concepts of ethnocentrism and values. The literature review of the concepts will be discussed in the first two paragraphs, and a description of the segments relevant to the chosen concepts, followed by analysis and discussion on how these segments informs the concepts and what could help viewers to understand.
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Values are separated into three different types: universal values, cultural values, and personal values. Universal values being that humans universally value good manners. Personal Values provide an inner suggestion for what is good, important, beautiful, beneficial, useful and so on. It also influences behaviour and helps solve common difficulties and problems for human survival. Members of a culture will share similar values, which are transmitted by family, media, education, and religion.
There are two segments from the film that I found particularly relevant to the concept of ethnocentrism. In the first segment (S1), when Xi saw Kate Thompson in the bush and he thought she was the ugliest god he’d ever come across from Kalahari Desert, because her skin was white, and she was covering her body with skins that looked like it was made of cobweb. The second segment (S2) is when Xi got arrested for shooting a goat. In fact, Xi didn’t know he did something wrong and was getting in trouble, he shot the goat because he was hungry and he observed the goat as food which he would like to share, but the people who arrested him thought he was stealing the goat.
Furthermore, there are two other segments from the film that I also found particularly relevant to the concept of values. In the first segment (S3), before the Coke bottle drops from the sky, the Bushmen shared everything equally and with respect. When the bottle dropped from the sky, they thought