Research Papers On Buying Behaviour Of Generation

  • AUDRAIN-PONTEVIA, ANNE-FRANÇOISE, VANHUELE, MARC (2016), “Where do customer loyalties really lie, and why? Gender differences in store loyalty”. International Journal of Retail & Distribution Management, Vol. 44, No. 8, 2016, pp. 799-813. © Emerald Group Publishing Limited 0959-0552, DOI 10.1108/IJRDM-01-2016-0002CrossrefGoogle Scholar

  • BAUMEISTER, F. ROY, SOMMER, L. KRISTIN (1997), “What do men want? Gender differences and two spheres of belongingness: comment on Cross and Madson”. Psychological Bulletin, July, 122(1): 38-44; discussion 51-5CrossrefGoogle Scholar

  • BOWEN, T. JOHN, MCCAIN, SHIANG-LIH CHEN (2015), “Transitioning loyalty programs”. International Journal of Contemporary Hospitality Management, Vol. 27, Iss. 3, pp. 415-430Google Scholar

  • CROATIAN BUREAU OF STATISTICS (Statistical research, Census of Population, Households and Dwelling in 2011). Croatian Bureau of Statistics, Zagreb., retrieved 12/09/2016Google Scholar

  • DAWN, B. VALENTINE, POWERS, L. THOMAS (2013), “Online product search and purchase behavior of Generation Y”. Atlantic Marketing Journal, Vol. 2, Iss. 1, Article 6. Scholar

  • DAWN, B. VALENTINE, POWERS, L. TOMAS (2013), “Generation Y values and lifestyle segments”. Journal of Consumer Marketing, 30/7 597-606CrossrefGoogle Scholar

  • DONNELLY, CRISTOFER, SCAFF, RENATO (2013), “Who are the millennial shoppers? And what do they really want?” Accenture Outlook., retrieved 12/09/2016Google Scholar

  • DOPPELT, LOWEL, NADEAU, MARIE-CLAUDE (2013), “Making loyalty pay: lessons from the innovators”. McKinsey on Payments, pp. 22-28Google Scholar

  • EUROMONITOR INTERNATIONAL (2015), “The impact of Millennials’ consumer behaviors on global markets”., retrieved 12/09/2016Google Scholar

  • GABLE, MYRON, FIORITO, S. SUSAN, TOPOL, T. MARTIN (2008), “An empirical analysis of the components of retailer customer loyalty programs”. International Journal of Retail & Distribution Management, Vol. 36, No. 1, pp. 32-49Google Scholar

  • GAUZENTE, CLAIRE, ROY, YVES (2011), “Message Content in Keyword Campaigns, Click Behaviors, and Price-Consciousness: A Study of Millennial Consumers”. Journal of Retailing and Consumer Services, 19 (1), 78-87Google Scholar

  • HERSHATTER, ANDREA, EPSTEIN, MOLLY (2010), “Millennials and the world of work: an organization and management perspective”. Journal of Business Psychology, Vol. 25, No. 2, pp. 211-223CrossrefWeb of ScienceGoogle Scholar

  • JACKSON, VANESSA, LESLIE STOEL, AQUIA BRANTLEY (2011), “Mall Attributes and Shopping Value: Differences by Gender and Generational Cohort”. Journal of Retailing and Consumer Services, 18 (1), 1-9Google Scholar

  • JACKSON, A. LINDA, KELLY S. ERVIN, PHILIP D. GARDNER, NEAL SCHMITT (2001), “Gender and the Internet: Women Communicating and Men Searching”. Sex Roles, 44, 363-379CrossrefGoogle Scholar

  • LAMB, W. CHARLES, HAIR, F. JOSEPH JR, MCDANIEL, CARL (2013), MKTG 7. Mason: Cengage LearningGoogle Scholar

  • MCMAHAN, CAROLINE, HOVLAND, ROXANNE, MCMILLAN, SALLY (2009), “Online marketing communications: exploring online consumer behaviors by examining gender differences and interactivity within internet advertising”. Journal of Interactive Advertising, Vol. 10, No. 1 (Fall, 2009), pp. 61-76 © 2010 American Academy of Advertising, ISSN15252019Google Scholar

  • MELNYK, VALENTYNA, VAN OSSELAER, M. J. STIJN, BIJMOLT, H. A. TAMMO (2009), “Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers”. Journal of Marketing, July 2009, Vol. 73, No. 4, pp. 82-96CrossrefWeb of ScienceGoogle Scholar

  • MILLER, RICHARD, WASHINGTON, KELLY (2012), “Millennial Consumers”. In: Consumer Behavior 2012, Chapter 49, [e-book]: Richard K. Miller and Associates, pp. 250-255Google Scholar

  • NDUBISI, NELSON OLY (2003), “Service quality: understanding customer perceptions and reaction, and its impact on business”. International Journal of Business, Vol. 5, No. 2, pp. 207-19Google Scholar

  • NOBLE, M. STEPHANIE, GRIFFITH, A. DAVID, ADJEI, T. MAVIS (2006), “Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives”. Journal of Retailing, 82(3), 177CrossrefGoogle Scholar

  • ORDUN, GOEVEN (2015), “Millennial (Gen Y) Consumer Behaviors, Their Shopping Preferences and Perceptual Maps Associated with Brand loyalty”. Canadian Social Science, 11(4), 40-55Google Scholar

  • REISENWITZ, H. TIMOTHY, IYER, RAJESH (2009), “Differences in generation X and generation Y: Implications for the organization and marketers”. The Marketing Management Journal, 19 (2), 91-103Google Scholar

  • RODGERS, SHERRY, HARRIS, MARY ANN (2003), “Gender and e-commerce: An exploratory study”. Journal of Advertising Research, 43(3), 322-329CrossrefGoogle Scholar

  • SANCHEZ-FRANCO, MANUEL J., RAMOS, ANGEL FRANCISCO VILLAREJO, VELICIA, FELIX, A. MARTIN VELICIA (2009), “The moderating effect of gender on relationship quality and loyalty toward internet service providers”. Information & Management, 46(3), 196-202Google Scholar

  • SCHWARTZ, H. SHALOM, RUBEL, TAMMY (2005), “Sex differences in value priorities: Cross-cultural and multimethod studies”. Journal of Personality and Social Psychology, Vol. 89(6), Dec 2005, 1010-1028., retrieved 12/09/2016CrossrefGoogle Scholar

  • STEIN, JOEL, SANBURN, JOSH (2013), “Why Millennials will save us all”. Time International (Atlantic Edition), 181(19), pp. 26-33Google Scholar

  • SWEENEY, RICHARD (2006), Millennial Behaviors & Demographics. University Heights, Newark, NJ: New Jersey Institute of Technology, 07102-1982 973-596-3208Google Scholar

  • SYMPHONY (2013), “Digital-first Millennials put a premium on value, engagement”. Revised December 22, retrieved 12/09/2016Google Scholar

  • TAYLOR PAUL, KEETER SCOTT (2010), Millennials: A Portrait of Generation Next: Confident, Connected, Open to Change. Washington, DC: The Pew Research CenterGoogle Scholar

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  • WRIGHT, CLAIRE, SPARKS, LEIGH (1999), “Loyalty saturation in retailing: exploring the end of retail loyalty cards?” International Journal of Retail & Distribution Management, Vol. 27, Iss. 10, pp. 429-440Google Scholar

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